Go beyond theory and learn color like a pro in this course from Greg Gunn. You'll master how to see, understand, and use color to create fresh, original work.
A brand is the feeling or impression customers have about your business. How this feeling is generated, though, comes from a brand strategy. Let's take a look into how buzz-worthy brands are built.
Ask questions that lead to solutions
Find out what problem your clients need to solve and what’s important to them and their business. Determine the customer profiles, brand attributes, and establish the creative brief.
From “order-taker” to strategic leader
You’re not just a designer. You can move the discovery sessions along smoothly and efficiently to land on the client’s vision. You’ll help them exceed their goals and clearly provide a plan of action.
Find their X-factor
Help clients see why their brand is different and not just another “I do that, too” company. Using the insights from the discovery session, you’ll be able to create designs that are unique and exciting.
Turn strategy sessions into a service
The discovery meeting is an essential and necessary step to architecting a brand. It’s what sets the course for everything to come. You’ll quickly learn that this is the most valuable asset to your process, and that you can charge for a discovery session before you charge for the deliverables.
For the freelancer, studio owner, or creative director, CORE Discovery will help you become a better facilitator and run in-depth discovery sessions. This guidebook was made for you:
All About Rebranding is a simple framework to help you and your clients work together toward a plan that achieves their business goals.
Client strategy sessions
4 New Exercises
Exclusive Q&A webinar