We help business leaders build brands that grow and thrive.

Download our definitive guide on everything you need to know about rebranding.

Welcome to Diligent Rocket

Built for business leaders

Diligent Rocket is a brand strategy and design agency focused on helping leaders transform their organizations and build brands matter.  

For over a decade, we’ve been combining research, analysis, and strategy with human-centered design and technology, to help our clients think more deeply about building brands that customers don't just think about, but actually choose.

A powerful approach

Our focused approach means that you get everything you need to grow your business.

360° analysis

Understand where you are in the market, what it means, and how to stand out.

Customer journey

We help you understand your customer’s journey, so you can meet them where they are.

Company culture

We’ll help leverage your organization’s culture to create critical differentiator.

Insights-driven

There’s lot of information. We help separate the ideas from critical insights that can drive growth.

Experience design

With customer journey insights, we can design the right experience to meet their needs.

Digital fluency

Our digital fluency  means that you don’t need to take the time to become a technical expert.

Force for good

We believe companies are powerful force for good and work to maximize this.

Our Difference

Brand strategy that feels human

Our goal is to make the process as human, accessible, and outcome-focused as possible. We know that you have a business to run and aren’t necessarily interested in learning about typography, or color palettes, or a deep technical analysis. You are interested in what all of the information means for your company. But more importantly, you're interested in what to do next.

By taking on the complexity of how companies can create growth, we can help leaders cut quickly to clear and easy-to-understand action steps. And that means getting your company where you want it to be - faster.

An easier process

A process built for the fast-paced world you live in.

Make it Gather
Build a foundation of information and data

First, we help create and gather all of the information you have and bring it together in one place.

Make it clarify
Generate clear and compelling insights

Next, we help turn all of that information in learnings and actionable insights that help you make better decisions.

Make it realize
Translate ideas into tangible experiences

Lastly, we start bringing learnings and insignts to life - the way your customers would see them.

GatherBuild a foundation of information and data

First, we help create and gather all of the information you have and bring it together in one place.

ClarifyGenerate clear and compelling insights

Next, we help turn all of that information in learnings and actionable insights that help you make better decisions.

RealizeTranslate ideas into tangible experiences

Lastly, we start bringing learnings and insignts to life - the way your customers would see them.

A little library of brand

While the work of creating world-class brands involves multiple domains and levels, we thought it might be helpful to distill all of this down to a few simple ideas and concepts.

It’s a word that gets used a lot. We think three concepts are helpful when thinking about brand.

Not just your logo, but everything you do and say

Owned in the mind of customer

Helps you stand apart from the rest

We know that strong brands are those companies that will be chosen over other competitors or alternatives. In a broad sense, strong brands do three things really well.

Understand the customer

Understand customer problem

Understand the best way to connect with the customer

There are too many details to remember about any particular company. So it can be helpful to distill everything down to a singular idea or “promise” that you make to customers.

Differentiated experience

Credible and authentic

Embedded into everything you do

Most companies can’t say that they are the only company in the world that does what they do. Because of this companies need to figure out three key things.

Target audience

Value proposition

Key messaging

In the end, how you communicate what your company does comes down to words, colors, and images - and the infinite ways these could be brought together.

Focuses design decisions

Differentiates against competitors

Brings the brand to life

A little library of brand

While the work of creating world-class brands involves multiple domains and levels, we thought it might be helpful to distill all of this down to a few simple ideas and concepts.

It’s a word that gets used a lot. We think three concepts are helpful when thinking about brand.

Not just your logo, but everything you do and say

Owned in the mind of customer

Helps you stand apart from the rest

We know that strong brands are those companies that will be chosen over other competitors or alternatives. In a broad sense, strong brands do three things really well.

Understand the customer

Understand customer problem

Understand the best way to connect with the customer

There are too many details to remember about any particular company. So it can be helpful to distill everything down to a singular idea or “promise” that you make to customers.

Differentiated experience

Credible and authentic

Embedded into everything you do

Most companies can’t say that they are the only company in the world that does what they do. Because of this companies need to figure out three key things.

Target audience

Value proposition

Key messaging

In the end, how you communicate what your company does comes down to words, colors, and images - and the infinite ways these could be brought together.

Focuses design decisions

Differentiates against competitors

Brings the brand to life

Where we’ve delivered value

What they’re saying

Abby Paige Fenton

Chief External Affairs Officer
Whitman-Walker Health

“As a large healthcare organization with almost 300 employees, we knew that delivering a new website wasn't going to be just about a website - it was going to require some deep thinking about vision, collaboration, and inclusion. Sam and his team were phenomenal at helping bring us together as an organization and then move us through the design process. In every aspect of the project, I feel like we consistently got smarter and we love where we ended up with the new site. I can't recommend them enough.

Robert "Bob" Pizzano, Jr.

President
Pizzano Contractors

"As a family business with over 60 years of success, we didn't want to turn over our brand to a team that didn't really understand us. Sam and Diligent Rocket were able to quickly comprehend the dynamics of our company and help us build a strategy for transitioning our brand from the past to one focused on growing for the future. No doubt we're better positioned now to get where we want to go."

Saurabh Kapoor

Managing Director
Tower Strategy Group

"With Sam and Diligent Rocket, we got a lot more than a web development shop. We got someone who intuitively understood our brand and what it would take to communicate that brand in a clear, compelling and striking way. What started as a website refresh ended as a major leap forward in the way we engaged and communicated with our customers and partners across every touchpoint."

"As a family business with over 60 years of success, we didn't want to turn over our brand to a team that didn't really understand us. Sam and Diligent Rocket were able to quickly comprehend the dynamics of our company and help us build a strategy for transitioning our brand from the past to one focused on growing for the future. No doubt we're better positioned now to get where we want to go."

Robert "Bob" Pizzano, Jr.
President
Pizzano Contractors

“As a large healthcare organization with almost 300 employees, we knew that delivering a new website wasn't going to be just about a website - it was going to require some deep thinking about vision, collaboration, and inclusion. Sam and his team were phenomenal at helping bring us together as an organization and then move us through the design process. In every aspect of the project, I feel like we consistently got smarter and we love where we ended up with the new site. I can't recommend them enough.

Abby Paige Fenton
Chief External Affairs Officer
Whitman-Walker Health