Whitman-Walker Health

The organization wanted a new website that matched the ethos of a new brand campaign around "We See You."

Whitman-Walker Health is a Federally Qualified Healthcare Center based in DC focused on delivering culturally-competent care with dignity, respect, and love with a specialty in LGBTQ health.

Through one-on-one interviews, small group meetings and organization-wide surveys, we first focused on the varied organizational perspectives and any critical needs. The design process began with a two-day workshop with close to one hundred key stakeholders together to better understand the patient journey. From here, we worked collaboratively with the WWH team on multiple design directions, including custom illustration and icons, and facilitated discussions to move to the process toward approval, development, usability testing and final launch.

Industry

Healthcare

Year

2021

What we did

Digital Strategy, Customer Journey Workshops, Custom Illustration, Website Design, Website Development, Usability Testing