Steve Heller put up a nice post on a beautiful little book by Dominik Imseng called Think Small...

Return to Blog

September 1, 2021

|

2min read

Sam Frentzel-Beyme

Strategic Branding

When Small is Big

The Short of It

Dominik Imseng' book Think Small highlights one of the world's greatest ads.
The VW ad as been considered the best advertising campaign of the twentieth century.
Great work is often a great education.

Steve Heller put up a nice post on a beautiful little book by Dominik Imseng called Think Small. The story of the world's greatest ad. Dominik also produced a nice video with George Lois on the now famous 1959 Volkswagen Campaign voted the best advertising campaign of the twentieth century by Ad Age (nice article here). Just looking at this is a design education in and of itself.

Steve Heller put up a nice post on a beautiful little book by Dominik Imseng called Think Small...

Strategic Branding

When Small is Big

The Short of It

Top Posts

Relationships & Revenue

Good Design Reminder c/o Dieter Rams

Digital

What's obvious to you?

Strategic Branding

How Brands Shape Taste Perception

Technology

Rise of the Bots: The Basics Of Automated Chat

Technology

All You Need to Know About Chatbots for 2018

Organizational Transformation

All You Have is Marketing and Innovation. And Innovation Comes Second.

Technology

The Future of Communication is All About Chit-Chat (Bots)

Branding

How to Conduct Your Own Landing Page Audit

Marketing

All you have is marketing and innovation. In that order.

Relationships & Revenue

Art Fry on the Inventing Mind

Top Posts

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Heading

Related Articles

How Small Companies Can Build a Culture of Innovation

Why Thinking About Success Leads to Failure

4 Things to Know about Human Centered Design

Where Change Management Meets Branding

When Everything is Beautiful

Designing Organizations for Dialogue

If Bell Labs Thinks It's Impossible...

Larry Page's Simple Metric

Getting a New Perspective

Inspiring Your Passion

How Brands Shape Taste Perception

What's obvious to you?

Caffeine Free Creativity Boost

Jobs, Chez-Panisse and the 90% Disease

Principles of Good (Brand) Management

The Problem With Experts

The Cognitive Science of Good Diagramming

DC Metro Ad Test Answers

How to Spot New Markets

Can you pass this DC Metro ad test?

Chimps and the Guaranteed Great Leap Forward

10 Paradoxes of Creativity

Good Design Reminder c/o Dieter Rams

Dishes, Virality and Social Media

Scaling the World as We Know It

What Can You Learn From a Futurist?

Doing what you don’t know you’re doing?

Customers vs. Stakeholders

5 Ways to Design Like Apple

How's Your Perception Training?

Assets Aren't Experience

Three Days After. Three Ads Remembered.

Bad Brands to Good People

When 1997 Design is Still Good Enough

Rainer Rilke as Brand Poet

Branding Lessons from LivingSocial

The Age of Serendipity Accelerators

The Three Must-Ask Customer Experience Questions

Best Creative Advice: Don't Think!

10 Lies That Hold Back Organizations

Elevator Courtesy and Decision Making

What Societal Collapse Can Teach Us About Organizational Fitness

The "Joe" Turing Test

How Wide is Your View?

Who's Your Explanation For?