Clever

Redefining smart in the government contracting space

Scope of work

Naming

Brand strategy

Identity

Website design

Website development

Usability testing

Custom illustrations

Custom animations

Overview

Clever is a business development platform for government contractors.

Problem

The team was looking for a creative partner to help simplify the brand story and distill it into a compelling name and online experience built around a proprietary research and CRM tool.

Solution

Based on client research and feedback from existing clients and partners, we helped the client position their product through a strong brand identity, name and visual experience.

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