Scope of work
Pizzano Contractors is a family-owned construction business in the greater DC area with over 60 years of experience in delivering a wide variety of projects.
While the organization has experienced growth over the last decade, they are looking to reposition the brand to better compete with larger competitors.
Working directly with the leadership team, we first worked to conduct a brand audit to better understand the customer experience that was being delivered. With a better understanding of where the brand was and was not working, we created a roadmap that would address four key areas: brand identity, key collateral, website and a year-long advertising campaign.