Pizzano Contractors

Positioning a family-business for the next generation of growth

Scope of work

Brand Refresh

Tagline

Collateral

Advertising

Digital Strategy

Website Design

Website Development

Insight

Pizzano Contractors is a family-owned construction business in the greater DC area with over 60 years of experience in delivering a wide variety of projects.

Problem

While the organization has experienced growth over the last decade, they are looking to reposition the brand to better compete with larger competitors.

Solution

Working directly with the leadership team, we first worked to conduct a brand audit to better understand the customer experience that was being delivered. With a better understanding of where the brand was and was not working, we created a roadmap that would address four key areas: brand identity, key collateral, website and a year-long advertising campaign.

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