Scope of work
Tower Strategy Group is a boutique management consulting firm competing against some of the biggest names in the industry.
With their new SBA status, the company wanted a new website to better position the company as a top-tier player.
Based on an analysis of the industry, we presented a number of branding opportunities regarding how to better position the firm. While initially scoped to deliver a new website, we looked at opportunities within the overall brand experience and refreshed the entire visual language of the company as well as providing a new tagline.