The Mark Foundation

Reshaping a vision to transform cancer research

Scope of work

Brand strategy

Brand refresh

Marketing collateral

Web design

Web development


The Mark Foundation for Cancer Research funds groundbreaking science across all cancer types through grants to individual investigators and multi-disciplinary teams, as well as venture investment in early-stage companies.


The Mark Foundation wanted to forge a stronger brand that would better serve the organization’s bottom line: supporting game-changing cancer research?


With a brand strategy-driven approach, we worked with the client to rethink their role as simply a grant funding mechanism to one of cultural touchstone. Based on interviews with key stakeholders and a deep analysis of the space, we created a brand platform that emphasized value propositions for specific audience segments and wove them together with a common aspiration.

More projects