My Brothers Birdies

Redesigning the experience of creating life-changing opportunities through golf

Scope of work

Content strategy

Website design

Website development

Usability testing


My Brother’s Birdies started as a charity golf event that wanted to raise funds and awareness for organizations impacting the game of golf and making strides towards closing the achievement gap for young boys and girls of color. In 2020, My Brother’s Birdies established 501(c) 3 status to expand its impact and create programming that makes a tangible difference.


The current website was getting outdated and didn’t reflect where the organization was going.


Working closely with the founder, we helped bring the story forward and developed a stronger content framework to not only highlight recent successes, but where the team was hoping to take things in the future.

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