Nelson Architects

Elevating a leader reshaping the face of DC

Scope of work

Vision Leadership

Industry Research

Brand Strategy

Growth Strategy

Naming & Identity

Graphic Design

Collateral

Interface Design

Web Development

Insight

Founded in 1996, Nelson Architects has been a proud contributor to Washington, DC's stunning revitalization.

Problem

In order to continue to grow, they were looking for a new identity and digital presence that would re-energize the brand and help the firm connect with a new audience.

Solution

To help position the organization in an increasingly competitive market, we conducted a detailed industry and competitive analysis to see where there were opportunities to tell the Nelson story. From there, we developed a concise brand strategy and a new visual language that worked across all print and digital.

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