Scope of work
Naming & Identity
Founded in 1996, Nelson Architects has been a proud contributor to Washington, DC's stunning revitalization.
In order to continue to grow, they were looking for a new identity and digital presence that would re-energize the brand and help the firm connect with a new audience.
To help position the organization in an increasingly competitive market, we conducted a detailed industry and competitive analysis to see where there were opportunities to tell the Nelson story. From there, we developed a concise brand strategy and a new visual language that worked across all print and digital.