Scope of work
Naming & Identity
Responsive Web Development
They were looking for a partner in helping them reinvigorate the brand with clarity of purpose and a clearly differentiated value proposition.
After 10 years in the industry, Delta Decisions felt it was time to clarify a growth path for the future.
We provided a rich backdrop of contextual industry information to help build a framework for value creation in the analytics space. With clear context, we worked with the team to develop a compelling brand strategy and new brand refresh that would reflect the organization’s new approach and aspirations.