Tom's Team

A new line on curing cancer

Scope of work

Brand Strategy

New visual identity

Marketing collateral

Web design

Web development


Fishing Cures is a 501(c)(3) focused on innovative programs and projects that raise money for cancer research.


After a series of informal efforts, the founder wanted to create a unique fishing tournament called Tom’s Team to attract a bigger audience and bring more people together around the cause.


Working closely with the founder, we developed a completely new brand that captured the essence of why people come together to fish and what could be possible if those people came together to support cancer research. First year results exceeded expectations and donations to the Moore Cancer Center, UC San Diego Health and the event continue to grow.

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