Scope of work
Idlewild Partners is a strategic technology consulting company that uses Salesforce.com to help its clients achieve their business objectives.
After decades of working within the healthcare industry, the founder wanted a new way to talk about the story of innovation in healthcare.
Working closely with the founder team, we developed an insights-driven brand strategy to help position the company in the marketplace. With a brand strategy in place, we worked to bring it to life through a new brand identity, collateral, and digital experience.